AR Weekly Digest N.43

1.Microsoft Patents Augmented Reality Glasses for Xbox One

According to recent Microsoft’s patent application, the company may be working on its own pair of augmented reality glasses for Xbox One. The new patent describes augmented-reality glasses and a method for matching players via the glasses.

According to the patent, the augmented reality specs receive “eye-tracking information, depth information, facial recognition information, potential player head-mounted display device information, and/or potential player voice data”. Once both players have signed in, it’s game on. The device will even calculate how much room you’ve got, and suggest a suitable game based on your surroundings.

This isn’t the first time we’ve heard about glasses for Xbox. A 56-page document describing Xbox 360 successor leaked in June 2012. Among other interesting features it was describing Project Fortaleza glasses for Xbox that would work over Wi-Fi or 4G.


2. How Augmented Reality Will Transform Sports

Oakland Raiders punter Chris Kluwe is a gay rights advocate, a video game expert and the author of a new book. But if the eight-year veteran’s bold predictions for augmented reality come true, you’ll also know him as the NFL’s first Google Glass Explorer and resident tech evangelist.

He spoke to FORBES on his Wednesday off-day from summer training camp to explain how he’s been able to film some of the action there and detail how he thinks augmented reality like Glass will transform football and all of sports.

Video filmed from player’s point of view can give a much more visceral feel for the speed and intensity of top-level football in a way we can only rationalize from a television broadcast’s wide angles.

“You can see the rush coming in, what it’s like going down the field,” he says. “That’s the revolutionary part. When you have the view of running down the field with 21 other guys all moving at real time, that first person perspective, no one has gotten that sense before. That’s what people want. The speed of the game, how chaotic it is.”

Kluwe says, athletes will be recording their every move in future. “Sports will look completely different,” he argues, as athletes will receive in-game information over their devices while recording their every look and move for later analysis. In Kluwe’s future NFL, players will wear clear visors that that can project to them the next play to run as they are getting back into position from the last one. Quarterbacks can get a flashing color when a receiver is very open or which area is about to become a good place to look. Running backs could be alerted that a new path to run has just opened up.



3. National Bank of Kuwait Gives 360-degree Augmented Reality Yacht Tour

National Bank of Kuwait is holding contest with a yacht as main prize. To attract customers, Bank is giving a 360-degree augmented reality tour of an Azimut Yacht that can be accessed by scanning an image with the Snipp Khayal mobile app. Offering virtual tours could help consumers get a better idea of products they cannot see and touch right away.
“Few people probably have been on a yacht like this and therefore, giving them a virtual experience of what it feels like to own one will spur participation,” said Atul Sabharwal, cofounder/CEO of Snipp.

The ad features an image of a 40-foot Azimut Yacht and a QR code provided that takes consumers to either the App Store or Google Play to download the Snipp Khayal app if they do not already have it installed. Consumers are automatically entered in the contest to win the yacht by scanning the image and viewing the inside of boat.


4. Listen to the Music While Your Ice Cream Softens

“Just as wine needs to breathe, Häagen-Dazs® ice cream needs to soften for a few minutes after you remove your carton from the freezer,” says Häagen-Dazs ad.

Häagen-Dazs wants to ensure that you’re able to taste all of the premium ingredients and craftsmanship that has gone into each tub of their ice cream. Therefore Häagen-Dazs has announced their first augmented reality app that will help you to understand the exact amount of time needed to prepare their ice cream in order to get the full effect in terms of flavor and consistency.

Häagen-Dazs Concerto Timer features two-minute-long music concertos – the performance of Bach Inventions No. 14 played by a violinist and cellist. Watching the concertos makes it easier to hold yourself back from the ice-cream while it softens.


5. Portsmouth FC brings AR to Matchday Programmes

Portsmouth FC are introducing augmented reality into the matchday experience for the 2013-14 season. Via a partnership with Navigate Digital and Blippar, Portsmouth fans will have the opportunity to view interactive video content from their matchday programmes.

Portsmouth have promised “exciting video content that is planned to run throughout the programme for every home league game this season”. We haven’t seen any examples of what Portsmouth FC are planning yet, so we can only guess what we will be able to see.

Though the stadium doesn’t offer full Wi-Fi connectivity yet, the content will work on supporters’ mobile or tablet devices when connected to a Wi-Fi network outside of the stadium, or inside of the park depending on their network availability,” said Engagement manager at Portsmouth FC, Micah Hall, commented.


 AR applications:

  1. Häagen-Dazs Concerto Timer
  2. The Brain AR App
  3. MagnaColor
  4. Life of a Monarch Butterfly
  5. Two Left Feet 
  6. WakingApp AR Dinosaurs
  7. WakingApp AR Ocean
  8. MallFinder
  9. eFlyAway
  10. Spirituals
  11. LocalEatz
  12. viaTheater
  13. LocatePark
  14. Just Real JR
  16. HospNearBy
  17. bOOkstOres
  18. Brantwood
  19. Augmented Ideas Showcase
  20. Fevermix AR
  21. Toyota PH
  22. Bratz Action Heroez
  23. Sound Objects
  24. EverQuest Worlds
  25. PaleoAR
  26. KiCK! TV
  27. xpinta
  28. 123Bim Mobile HD
  29. EVar
  30. Augmented Catalogue
  31. Zombie Deer Hunt 3D
  32. Ennis Prismo

Prepared by:

AR23D Studio
3D Augmented Reality Solutions