AR Weekly Digest N.6

1) The Technology Partnership (TTP), a Cambridge-based product development company, has created enhanced reality “specs” which looks like an ordinary eyeglasses.

Innovative Technology from TTP delivers major advantages over existing head mounted AR systems including 3D. For the first time, new augmented reality technology makes it possible to create head-mounted displays that look like conventional glasses and use transparent, curved lenses that do not obstruct the wearer’s field of view. And using simple low-power, miniature projector optics mounted in the temple arms, there is no need for bulky and unaesthetic frames that characterize the initial crop of early augmented reality head-up displays and spectacles. TTP has also invented a very high speed switchable fast focus lens technology that can be used to create a true 3D experience. Comparing with the present Google Glass implementation, where it is obvious that the user is looking into a screen in the corner of their glasses the TTP system is invisible to anyone watching, and doesn’t require a change of look by the wearer.

TTP has demonstrated its patented technology in prototype glasses and the innovative grating optics incorporated in the lens could be used for a wide range of optical designs and manufactured at low cost using conventional casting or injection molding processes. While TTP believes its new technology offers hands-free augmented reality for leisure and consumer applications such as ski goggles, running or cycling glasses and interactive gaming, it is also exploring uses in military, emergency services, logistics and manufacturing environments.

“Google has done a remarkable job of getting the world to alight on the idea of augmented reality,” says Carmichael. But he feels that the next step need to be to improve both the appearance of the system to the user and to other people. “It’s about creating desirability and elegance in how it appears,” he says.

URL: http://www.guardian.co.uk/technology/2012/sep/10/augmented-reality-glasses-google-project?newsfeed=true

2) The biggest news at Fashion Week in New York had as much to do with technology as it did with fashion. In a partnership with Google, prominent fashion designer Diane von Furstenberg hosted the first-ever runway fashion show featuring the new augmented reality Google Glasses. After supermodels took to the catwalk wearing Google Glasses, showing off Furstenberg’s Spring/Summer 2013 collection, Google CEO Sergey Brin and Diane von Furstenberg held hands at the end of the show to symbolically mark the start of a remarkable collaboration between the worlds of fashion and technology. As a result, the “DVF Through Glass” collaboration might very well usher in the era of wearable computing and change forever how we think about high-tech gadgets.

There has been much interest in augmented reality technology in the fashion industry. Some designers used AR technologies to show off their clothing, while others tried to engage consumers with mobile devices into a more dynamic engagement. Still there are people in fashion industry who are searching ways to incorporate innovative technologies in their works.

URL: http://www.qrcodepress.com/project-glass-at-new-york-fashion-week/8512421/

3) Intel, the chip giant, has released early details of its Haswell, forth-generation Core computer chips, due for release in the middle of next year. It said the improvement would mean devices could become thinner, faster and offer extended battery life. Haswell will feature smartphone-like voice recognition, touch, finger tracking, augmented reality, and gesture-based interfaces courtesy of clip-on sensors that will eventually be integrated into laptops, and more.

ARM-based designs are usually picked because of their reputation for low-energy use. But Intel hopes to gain an advantage by offering chips that can support the full Windows 8 system while using less energy than at present. Another innovation on the new chips is a more powerful GPU (graphics processing unit). This is designed to handle tasks in which a large number of calculations can be carried out simultaneously, rather than one-at-a-time.

In addition Haswell-based computers will also be better suited to tracking objects placed close to their camera sensors allowing further development of gesture controls and augmented reality.

URL: http://www.pcmag.com/article2/0,2817,2409573,00.asp

4) Harmony successfully launched the 3d.me, a free Facebook app; the first of its kind that enables users to discover their animated characters. The application integrates with onvert to deliver augmented reality effects that makes user’s experience incredibly exciting.

the3d.me transforms you (and a friend) in a truly unique way. All you need is to log into Facebook to get started with the app, pick a couple of photos, grab your phone and find out who you are – a vampire, a pop star or something even more fantastic! The magic of your animated 3D.Me can only be revealed with the free onvert viewer app. Also don’t forget to switch on the sound as it is also revealed with the app.

The fun is not limited to discovering animated characters, but even participating in an entertaining competition that allows users to be nominated as the King or Queen of the month and in case they win receives Amazon gift vouchers.

the3d.me uses the onvert.com API which allows third parties to utilise the AR creation tools through their own interface. This is an opportunity for t-shirt design companies and card companies to create Augmented Reality overlays for designs within their own design interfaces.

URL: http://www.realareal.com/qr-codes-meets-augmented-reality-on-facebook

5) Plans to construct memorial honoring President Dwight D. Eisenhower in Washington D.C. have been a topic of controversy for some time, but the planners of the memorial are going to enhance it with augmented reality technology in order to make more entertaining and educating for tech-savvy generation.

“The idea there, the aspiration, is we can engage a whole new generation that doesn’t know about this character in history that’s compelling and engaging, and that fulfills some of the storytelling and interpretation that the memorial is not designed to fulfill,” said Jake Barton, principal of Local Projects, the media design firm behind the e-memorial. “For a president and leader who invested so heavily in science and expression … it’s particularly fitting.”

The app will allow visitors to use their mobile devices to experience the memorial not just as a static exhibition. The interactive experience is coming through an application and once the visitors are inside the memorial they can walk among the engraved stones and depict images from the president’s political and military career.

URL:  http://www.eisenhowermemorial.org/thenews.php?n=403

New AR applications:

  1. Descopera lumea Beck’s 
  2. Wien POIs 
  3. Martina Cole AR 
  4. Botta Design 
  5. Imaginext Eagle Talon Castle 
  6. Happy New Year, Dreams & Magic
  7. Mood Analyticator 
  8. LanianAr
  9. ANCI Augmented 
  10. Indonesia in your hand 
  11. DiscoverPerak
  12. STAR Augmented Reality
  13. The New City

 Prepared by:

AR23D Studio
3D Augmented Reality Solutions

AR Weekly Digest N.3

1) Matt Mills, Head of Innovation and Partnerships at Aurasma (a startup that makes augmented-reality technology for mobile phones) demonstrates Aurasma, a new augmented reality tool that can seamlessly animate the world as seen through a smartphone. Going beyond previous augmented reality, their “auras” can do everything from making a painting talk to animating tutorials on how to connect the wireless router to computer. Video shows how image recognition anf Augmented Reality can work in different areas, whether it is publishing, advertisement, education or anything else. URL:http://www.ted.com/talks/lang/en/matt_mills_image_recognition_that_triggers_augmented_reality.html

2) Augmented Reality gives the ability to overlay semantically in context information, whether it is graphics, text, sound or video on to a live video feed of the real-world in real-time. AutoDesk presents Autodesk Labs, part of the Office of the Chief Technology Officer (CTO), released a plug-in for their Showcase 2013 Augmented Reality, with which it has become easier to visualize showcase 3D models in the real-world as viewed through the camera on your computer. So now you can change many settings of the objects yu want to place in any environment you want. You can see more information on how it works by following the link. Now Showcase scene environments can be more dynamic and  realistic.

URL:  http://labs.autodesk.com/utilities/showcase_ar

3) Semico Research, a semiconductor marketing and consulting research firm, has released a new report that shows the impact of augmented reality on daily life and its effect on the markets making use of the technology. The title of the report is “Augmented Reality: Envision a More Intelligent World”. According to it the revenue generated by augmented reality technology will reach $600 billion by 2016. The report notes the increase in the use of augmented Reality both by companies and consumers. People are interested in capabilities of augmented reality to generate interactive digital content. “QR codes, NFC codes, AR tags – every day there is something new. But augmented reality isn’t just a new fad that will only impact marketing firms. It’s a new way to see and interact with technology that everyone should be aware of. There is going to be an increased need for new software platforms, video and audio processors, NAND and mobile DRAM,” said Michell Prunty, Consumer Analyst, Semico. Semico predicts that more than 864 million mobile devices will be equipped with augmented reality technology by 2014 and that more than 103 million vehicles will include some form of augmented realitysystem by 2020.

URL: http://eon.businesswire.com/news/eon/20120816006095/en/Augmented-Reality

4) It hasn’t been long ago as a short fiction video “Sight” has been released, where the main character was cutting the cucumber with the hints of his lenses providing him with necessary information on how to do it correctly. Now The New Scientist has gathered a few groups’ research into augmented reality kitchens that overlay instructions and “cut here” lines on food as people prepare meals. Computer scientists from Kyoto Sangyo University in Japan have put together a demo kitchen that senses when somebody lays a fish down on the counter and is able to find the fish’s outline and orientation. Then ceiling-mounted projectors beam down a virtual cut line and knife while a speech bubble appears from the fish’s mouth, giving step-by-step instructions on how to filet it. The setup also works for onions, but nothing else yet. The system uses both object and action-recognition to keep track of what the cook is doing. The researchers must program in each food preparation technique manually, so building up the system’s library is slow, lead researcher Yu Suzuki told the New Scientist. He and his colleagues plan to automate the instructions in the future, he said.

URL: http://www.newscientist.com/article/mg21528774.900-augmented-reality-kitchens-keep-novice-chefs-on-track.html

5) Researchers from Johns Hopkins University, a private research university based in Maryland, have produced a study exploring the use of augmented reality in magnetic resonance imaging (MRI). According to the study, augmented reality could be a useful tool for health care by enabling more accuracy in various medical practices. Researchers were able to make a digital overlay using augmented reality. It allows them to perform highly accurate joint arthrography injections. These injections are used to introduce material that allows medical professionals to better comprehend MRI reports. It may take several years before augmented reality enters the medical world, but this research proves that there is future for this technology in the healthcare.

URL: http://www.qrcodepress.com/augmented-reality-may-have-a-future-in-health-care/8511618/

New AR applications:

  1. Amutsu Dragon 
  2. My BMW 
  3. Intersections
  4. Living Art  
  5. VReal
  6. ColourID
  7. AR at Deakin  
  8. Preston College AR 
  9. Sudoku Answer 
  10. UAR Plus 
  11. Elmo’s Alphabet Challenge AR 
  12. Ramboll 3D environment 
  13. Block Academy 
  14. Reality 3D Augmented Reality
  15. Bundy Augmented Reality
  16. Augmented Human Anatomy Model
  17. 2XL Trigger Happy

AR Weekly Digest N.2

1)  Vuzix has come up with a new Augmented Reality System called STAR 1200. Glasses created by Vuzix introduce virtual elements into the real world. Six motion tracking sensors, high display resolution, adjustable earphones will allow the viewer to see both the surrounding reality and computer generated data. The versatile STAR 1200 comes with a broad assortment of software and accessories.

These AR headsets starts a new era of Augmented Reality experiences as far as come up to the market at a pretty affordable price of about $5,000.

URL: http://www.vuzix.com/ar/products_star1200.html

2)  A project by several MIT researchers aims to make pointing the way to learn the world around you with the help of a ring on the finger and a smartphone in the pocket. EyeRing is a the finger-worn device which allows you to point at an object, take a photo, and hear feedback about what it is you just focused on. Initially it aimed to provide help for visually impaired, but it can also work as a navigation or translation aid or to be used in education. A new study currently has a tiny camera, a processor, and Bluetooth conectivity. Some experts have already expresses their opinion that even though the device could be iseful, it may face some of the same issues that smarthphones have: limited processing power and battery life.

URL: http://www.gizmag.com/eyering-object-recognition-aural-feedback-mit/23677/

3) Passion Pit – an indie rock music band from Massachusetts plans to enhance it’s concert performances with augmented reality. “There will be several trigger points all over the stage and when you aim your phone camera at them, the app will detect them anddisplay the visuals on the screen,” Passion Pit drummer Nate Donmoyer told Rolling Stone. This is a new way of using Augmented reality even though it has already proved to be a pretty effective tool in marketing and advertising. according to guitarist Ian Hultquist, it will be the first app to be custom-built for live shows.

URL: http://www.rollingstone.com/culture/blogs/gear-up/passion-pit-s-future-concerts-to-include-interactive-visuals-20120814

4) International Expo-COnsults, a trade show management company, insists that augmented reality could have a serious impact on the retail industry in the Middle East and United Arab Emirates. The company notes that with the way augmented reality provides a wide variety of interactive features and additional meaning to objects of the real world technology has a good potential in marketing. Technology is easy to use and with the popularity of smart phones and similar mobile devices customers can be provided with an experience they are craving. Augmented reality has been already used as an effective tool in many promotional campaigns and as it becomes more and more popular it can have a big influence on the marketing ecosystem of Middle East countries.

URL:  http://www.qrcodepress.com/augmented-reality-may-have-profound-impact-on-middle-east-and-uae/8511276/

5) Walkers has launched crisp packets featuring augmented reality weather forecasts, which consumers can view via a free app from Blippar. This is another way to promote snacks. Jess Butcher, co-founder at Blippar, said: “This is a really clever blipp that makes the most of the real-time nature of our platform and provides something that’s genuinely useful for customers – especially given how our weather seems to change several times a day. Those who download the application and buy the pack of snack will be able to see weather forecast for two days right at their phone screen. Adam Warner, Walkers senior brand manager, said: “All of our Walkers’ potatoes come from Britain so we’re only too aware how important the weather is an Vault 451 d how obsessed we can get about it.”

URL: http://www.pocket-lint.com/news/46860/walkers-crisps-augmented-reality-weather-forecasts

New AR applications:

  1. Vault 451 
  2. Cyprus Help 
  3. MXR Dream Store 
  4. Audi Q3 SG 
  5. British Vogue Reality 
  6. Living LeARning 
  7. Toggledot
  8. FishboneAR
  9. Printergize
  10. Happy Cake 
  11. MonstAR Truck 
  12. Aurecmedia

AR Weekly Digest N.1

1)   Sight, a short, science fiction film by Israeli student filmmakers Eran May-raz and Daniel Lazo is a brilliant example of the emerging world of augmented reality (AR)—the technology behind Google‘s glasses. The film is a graduation project and it details a fictional user interface capable of controlling reality through lenses.

In terms of Google Glass, Lazo wrote, “The Google Glass video just came out about a day or two after we started work on Sight. It was pretty cool; it kind of gave us an affirmation that we’re on the right path.”

The movie shows a usual day of an engineer. His apartment is nearly empty and doesn’t have unnecessary stuff because his vision supplies him with visionary images he wants to see. All his actions seams like challenges in games, even cutting a cucumber. The movie asks many question and make audience thinks about the future and who really controls the situation: human or machines?!

URL:   http://venturebeat.com/2012/07/27/sight-systems/

2) Technology developed by Disney Research, Pittsburgh, makes it possible to change the feel of real-world surfaces and objects, including touch-screens, walls, furniture, wooden or plastic objects, without requiring users to wear special gloves or use force-feedback devices.

The technology, called REVEL, could be used in games, to help people with visual disabilities to navigate around the place, to create “please touch” museum displays. Texture can be added to any projected images of any size or shape.

Revele utilize the effect which is called reverse electrovibration. A weak electrical signal creates an oscillating electrical field around the user’s fingers after he touches the screen and is responsible for the modified tactile feedback. The surfaces themselves require no extensive modification, though they need to be coated with an insulator-covered electrode, or “REVEL skin.” By tracking the finger’s position the researchers can manipulate the electrovibration to make the user feel changes in texture connected with the particular locations on the surface.

URL:  http://phys.org/news/2012-08-disney-augmented-reality-applications-video.html

3) Augmented Reality technology has big perspectives according to Market Research repost done by Mind Commerce LLC.According  to it the convergences of two powerful technologies and solutions, Augmented Reality and Mobile Commerce, will create many opportunities for new applications. The report also investigates the spheres where Augmented Reality can be used such as social selling and social media interaction. Some of the key findings include:

– Augmented reality revenues will exceed $3 billion by 2015
– Revenues generated from mobile phone augmented reality applications will reach $2.2 billion by 2015

– Mobile commerce revenues will be doubled by 2015 with AR applications

URL:

http://www.companiesandmarkets.com/Market/Telecommunications/Market-Research/Mobile-Commerce-in-Virtual-and-Augmented-Reality-Market-Research-Report/RPT1095554?aCode=e7702a5b-ad88-47dd-bb7a-a58072d4bda2

4) 

 A new study from ABI Research predicts that the future of Augmented Reality technology lies in eyewear-based interfaces. It states that even though there are a new of new applications for phones and tablets, even though Google has caused a stir around Project Glass, it won’t take long until a new, more sophisticated technology will be created.

Senior analyst Aapo Markkanen advises to temper such expectations. “The issue here is that for any eyewear to enable appealing use cases it needs to have lenses that are large, light, and aesthetic. The display technology of those lenses needs to be more sophisticated than anything available today, and they will also need to support constant wireless connectivity for long periods of time. And all this needs to be delivered with a bearable battery life. It’s a circle whose squaring will take longer than five years.”

URL:

http://www.abiresearch.com/products/service/mobile_application_enabling_technologies

5) Wonder Book will bring thousands of stories to life in a real book with the use of Augmented reality. This is a new creation of Sony to let children of all ages be carried away to new worlds with the use of a new device for Sony Play Station 3.

Now everyone can play with the story and change it, experience new adventures and put their imagination to work. This is all possible now due to the Augmented reality technology.

URL: http://www.realareal.com/sony-unveils-wonderbook-augmented-reality-device-for-playstation

6) Augmented Reality is long known to be used in marketing and advertising. Recently Lynx have also rolled out an interesting experiential campaign featuring the Lynx Excite Angels. An angel has literally fallen on Victoria Station, London and was interacting with the passengers. This event with the angel is an excellent gimmick, which contributes brand recognition. People could interact with an angel through a digital video billboard.

URL: http://www.digitalbuzzblog.com/lynx-augmented-reality-excite-angel-ambush-london-victoria/

New AR applications:

  1. Zombies Everywhere! Augmented Reality
  2. Sun Surveyor 
  3. iFire ++ 
  4. GQ Live!
  5. SolAR System Discovery HD
  6. MustacheMe!
  7. Pixel Trip 
  8. WGNTV-AR 
  9. Athernet-Fingertips 
  10. Didiworks
  11. NGZ alive 
  12. Uber AR 
  13. Good Friends: Cake splitter 
  14. Be-c.com AR 
  15. Dolomiti SuperSummer 
  16. Skill Pill AR 
  17. Pop Flux
  18. 4D Viewer 
  19. Aparentia
  20. Artelia View AR 
  21. Clickar: AR Showreel 
  22. CMU AR 
  23. JVC AR Interior Audio 
  24. Idea Ingenieria 
  25. ZombieAr
  26. Warp Runner 
  27. Beer Mat Fighting AR 
  28. intARact 
  29. cARe