AR Weekly Digest N.46

1. Pocket Tutor for iOS – the New Way to Learn Math

Pocket Tutor: Math was designed to help children learn math in a new way. Point your iPhone’s camera at the math problem, and the app will recognize the problem and show you, if your answer is right or wrong. This is the best and the fastest way to check yourself, it’s almost like having a math tutor with you all the time. You can also use “show correct answers” option, if you can’t solve a problem, or if you’re just too lazy.

To start using app just print the worksheets provided with the app. The creators of the app also provide learning tutorials that will help children learn math in a fun way.

The app currently supports only addition and subtraction, but more advanced math is to come in the near future. Pocket Tutor is a great example of how augmented reality can be used in education. It can help to engage students in their own learning by making this process fun with new technology.


2. Augmented Reality Can Help People with Color Vision Deficiencies

Did you know one in eight boys are color blind, while only one in thirty girls are color blind? So now there is free augmented reality app to help colorblind people to distinguish colors. At the same time it might be useful for designers, as it has colorblindness simulation mode, which can help us see as color deficient people see.

Enliven – Color Blind Aid is a free Android app developed by Deadly Apps. It has 6 different colorblindness modes to switch between; all of them are available colorblindness simulation mode and colorblindness aid mode.

Designers can simulate color deficiencies to see what a color deficient person would see when looking at interior designs, website designs, or game designs. Enliven can show a designer exactly what needs to be changed in a design to ensure that a colorblind audience will not be excluded.

Colorblind aid mode detects which colors cannot be distinguished by a person, based on selected type of deficiency, and uses special algorithm to create color overlay to show colorblind users what they are missing. For example someone who is red – green colorblind will now see a blue overlay on top of anything that is red, so they can tell the difference between red and green.

The app works in real time augmenting the live stream from phone’s camera. Now we’re waiting to see this app integrated into a pair of AR glasses. Integrated into AR glasses, this app could provide colorblind people continuous aid without having to hold their phone in their hands.


3. Arch Virtual Releases Architectural visualization app for Oculus Rift

This week, Arch Virtual released a new interactive, real-time architectural experience for the Panoptic Group, based out of Chicago, Illinois.

Arch Virtual used Unity3D – multiplatform game developing engine. The result is great interactive architectural visualization, which can be embedded in a website, or downloaded as a stand-alone application. But the most interesting is version that is compatible with Oculus Rift. It has also been made available for download.

The virtual application enables potential buyers of a real estate development project to explore the building before construction starts.

“The virtual model helped us sell this property much faster than we could have otherwise.  It was very cost effective, and has proven to be a helpful marketing tool for our business,” said Roman Popovych, of Panoptic Group.

Using Oculus Rift brings it to a completely new level. This experience is far more immersive then just looking at building’s model on the computer screen. Can you imagine how cool it would be to use it with some brain–computer interface like Emotiv Insight?

Augmented Pixels (ex AR23D Studio) is also working on project for architertural visualization, which will support Oculus Rift. Follow the updates to be the first one to hear about the release.


4. Mercedes Is Testing Google Glass Integration

In-car navigation systems are invaluable ways to help you reach your destination. What if that same level of convenience helped you navigate after getting out of the car?

“Door-to-Door Navigation,” is just the latest in a string of high-tech pushes the automaker has made in the past few years. It started with Mercedes doubling its resources and employees at its Silicon Valley research center, which allowed the automaker to work on a thoroughly revised infotainment platform and develop one of the first comprehensive integrations of Apple’s iPhone into its entry level and youth-focused CLA.

Mercedes already has a working prototype of the technology and is working with Google to turn it into a reality. In its current iteration, you input an address into Glass at home. That information transfers to your in-car navigation when you get in your car and plug your phone in. Then, when you get out of the car, the navigation returns again to Glass so you can complete your journey.

Mercedes “Digital DriveStyle App” works only with iOS yet, as iOS is the dominant platform for Mercedes owners. Google doesn’t offer Glass support for the iPhone yet. So in order for the destination information to be sent from the car to Glass, Mercedes connects to its own cloud server between the iPhone and the embedded infotainment system.

Johann Jungwirth, Mercedes’ North American R&D President & CEO says that Android integration for Mercedes vehicles is coming in 2014 and makes it clear that Mercedes has every intention of integrating some form of Google Glass functionality into its future products.


5. The Hive / Gensler Multi Surface Experience

Global design firm, Gensler, and digital signage and interactive agency, The Hive, unveil an innovative augmented reality experience. Known as The Hive / Gensler Multi Surface Experience, the installation is designed to engage and inform visitors to Gensler’s award-winning downtown Los Angeles office. We’ve seen touch-friendly tables before, but they’re rarely so slick as the Multi Surface Experience.

The installation lets guests explore Gensler’s architectural portfolio just by walking up to a wavy table. An overhead projector, Kinect for Windows and special software present an interface wherever people stand; when users choose to learn more about a project, it pops up on a wall-mounted 4K display. An interface appears on the table allowing visitors to use movements such as hand motions to digitally explore the content of Gensler’s urban architecture and modern cities monograph. The installation enhances each object with a new layer of digital content, and adds new context to the contents of the book.

The Hive/Gensler Multi Surface Experience was built by The Hive using the latest products from technology partners Canon, Planar and YCD Multimedia.


 AR applications:

  1. Geekie Bots
  2. Fintastic Discoveries
  3. ARGO
  4. BartendR
  5. SudBudz
  6. B&H AR
  7. EUREKA!
  8. B&H Kids AR
  9. FatherAndSon AR
  10. Real Maze -3D Augmented Reality FREE Game
  11. MARWind
  12. AccentHealth Viewer
  13. HD Interactive Augmented Reality Business Card
  14. OSSMA AR
  15. Explore SG
  16. HD Interactive Augmented Reality Business Card
  17. MX Artesan
  18. Overlay: buy catalog products right here, right now!
  19. Kings Cross Engineering Trail
  20. TINAview
  21. Road Respect

Prepared by:

AR23D Studio
3D Augmented Reality Solutions


AR Weekly Digest N.45

1. Disney Infinity Action! App Brings Disney Characters into Your Videos

Disney Infinity: Action! is the mobile app component of the upcoming Disney Infinity video game, released in the App Store on August 15th in anticipation of the release of the core game this week. This app will support the game by allowing fans to create short videos which can then be shared on YouTube, Facebook or by email.

The three available characters, Mr. Incredible from The Incredibles, Sulley of Monsters, Inc., and Jack Sparrow from Pirates of the Caribbean, each come with a distinct set of actions. There are also around 30 different animations and props.

One of the main ideas behind this app is to extend the experience of the console game into the mobile world.


2. Audi Launches Interactive Augmented Reality Tutorial App for Drivers

If you aren’t an auto-savvy person, learning what all the buttons and lights do in your new car can be a bit tough. But Audi decided to help drivers by releasing an AR companion app, using technology from German-based AR company Metaio, for its entry-level A3 that explains features in the cabin and engine bay.The app offers information on 300 individual elements of the Audi A3, with detailed how-to instructions represented as animated 3D overlays.

This isn’t the first app of its kind from Audi; the first was released a while ago for its Europe-only A1. The new app for the A3 improves on the A1’s by multiplying the number of components the driver can identify through the app.

The A3 app is now available for free on iOS devices in English, German and Japanese. An Android version will follow in the coming weeks. TheAudi eKurzinfo app is a free download, but does require the purchase of an Audi A3.


3. “Shifting Skin” Brings Tattoos to Life


Recently a new exhibit was displayed at Deakin University Art Gallery near Melbourne, Australia. It uses augmented reality and tablets to turn tattoos into works of 3D art. The exhibit was created by a virtual artist Alison Bennett and was called “Shifting Skin”. The augmented reality component may be accessed via a mobile device such as a smartphone or tablet via the Aurasma app.


4. QR Virtual Libraries Appeared in Kiev and Odessa

Free e-books were made available via a project that encouraged citizens to read classics. The idea of such projects was previously implemented in the Austrian city of Klagenfurt.

An unusual libraries have appeared at the central streets of two Ukrainian cities. These libraries consist of stands with painted shelves with books on them. An individual QR code is printed on the back of each of the edition, allowing everyone to download a book in the electronic form by means of a mobile device. This interesting project was created and realized by the company MTS Ukraine.

Any person who wants to use the library with QR codes and read books has an opportunity to choose from more than half a thousand of volumes of different authors. More than 50% of the library is dedicated to classical literature, but modern literature is also represented on the shelves as well as some books, having read which users of mobile devices can learn the history of Ukraine and meet the traditions of the Ukrainian culture.


5. Epson Hosting First Hackathon for Moverio Smart Glasses

For Android developers and designers who want to explore the most innovative and useful applications for cutting-edge augmented reality glasses, Epson is hosting a “See Smarter: Moverio Glasses Hackathon – Summer 2013”, Aug. 24-25 at its U.S. headquarters in Long Beach, California. A grand prize of $1000 will be awarded to the team that presents a concept or demo that best takes advantage of the Moverio platform. Two honorable mentions of $500 each will also be awarded. Space is very limited: 30 Developers, 10 designers, and 10 BizDev/ Marketing people.

The event will bring together a group of eager developers, designers, and business people who want to explore the most innovative and useful applications for augmented reality glasses.


AR applications:

  1. Agitive Mobility App
  2. Departures Switzerland
  3. CloudAR – advanced AR
  4. Soft Surroundings More
  5. Belfast GPS Tour
  6. Mollymook Golf Club
  7. Qualcomm Snapdragon AR
  8. Krrish 3
  9. Tusenfryd
  10. Color Teacher Lite
  11. LZRTAG
  12. Captain Jack Pott
  13. Color Alliance ViewAR
  14. SF Plus
  15. MyGarden 3D

Prepared by:

AR23D Studio
3D Augmented Reality Solutions


AR Weekly Digest N.44

1. Cemeteries come to life with graveside Augmented Reality

Digital Memorial has launched their Augmented Reality service to the funeral industry. Families are given the free Digital Memorial app to access a full life story of their loved one. There are no attachments to or markers on the gravestone no interference with the area.

When the family or friends open the app, point it at the gravestone the app will recognize ‘the name’ and up pops the image and life story of a loved one. Families can choose a public or password protected private setting. They can also edit or update information on the page.

Richard Longworth, Founder of Digital Memorial commented – ‘We specialize in technology based memorialisation services for the global funeral service industry and the trade response we’ve had so far suggests this service is a complete ‘game changer in the market’.

2. Uniqul Launches Fast Facial-Recognition Payment System 

Finnish start-up Uniqul has launched a facial-recognition payment system that enables customers to pay without having a wallet, credit card or mobile device in hand – paying is as easy as giving the camera a nod and pressing ‘OK’ on a point-of-sale tablet.

Developed in Finland, the tablet-based system is designed to be placed at retail checkout points, where biometric sensors match their face to the corresponding Uniqul account instead of asking the customer to pay by cash or credit card. After the face is recognised the customer should confirm his purchase by clicking “ok” on the display. The whole transaction will be done in less than 5 seconds – the time it usually takes you to pull out your wallet.

“We are using military grade algorithms to make sure that the security of our system is impeccable. We have written and improved our program so that it can perform everything in the blink of an eye. We have developed an user friendly interface and made the system easy to use,” – claims the co-founder of Uniqul Ruslan Pisarenko.


3. Maptek PerfectDig – Augmented Reality for the Mining Industry

Maptek is the leading provider of innovative software, hardware and services for the global mining industry.

The new company’s product – PerfectDig – is augmented reality system that cuts through the communication barriers between engineers, surveyors, supervisors and operators. PerfectDig uses laser scanners to build 3D model of actual excavation state and compares this model to mining plans and design information. PerfectDig is aimed to increase productivity by adjustisng excavation before mistakes are made.

The system provides real-time underdig and overdig information using color overlays. PerfectDig can present information on a handheld device, in virtual real time to put the evidence in front of operations staff in the pit. The augmented reality of PerfectDig allows them to choose what information they see – layers, depths, overdig or underdig, with volumes and measurements at the touch of a button. They can immediately see what needs to be done to conform to design, or where to change the design.

PerfectDig is aimed to increase productivity by adjustisng excavation before mistakes are made.


4. Swarm! – MMO Game for Google Glass

Swarm! is a Massively Multiplayer Online Augmented Reality Simulation (MMOARS) game in which you are an ant foraging, fighting, and working tirelessly for your Colony and your life! Designed exclusively for Glass, Swarm! can be played with minimal user input or updates while allowing for an immersive team gaming experience with surprising strategic depth.

Swarm! simulates the experience of being a member of a functioning ant Colony. In Swarm!, you play an individual ant working to expand your own Colony and defend it against rival Colonies. As you walk around your neighborhood, commute to work, or meet a friend for lunch downtown, you automatically collect resources and leave Trails that mark the environment with the color of your Colony. Crossing Trails left by another ant can signal the location of useful resources, Colony members in need, or rival Colonies encroaching on your territory. A direct encounter with another ant from your Colony might more evenly distribute your resources for the Colony’s benefit, but an encounter with an ant from a different Colony might result in a fight that leaves you without any food at all!

The game was developed by Daniel Estrada, a philosophy professor at Illinois State University, and Jonathan Lawhead of Columbia University. Estrada and Lawhead have partnered with Interdisciplined, an educational non-profit organisation, which will help them release Swarm! under an open source licence. This will ensure that the platform can be used for other distributed organising projects, and guarantee the reliability and safety of their code, the developers said.


5. IKEA’s 2014 Augmented Reality Catalog

The armchairs and bookcases never look as perfect in your cramped apartment as they do in the color-coordinated showrooms. So Ikea’s new catalogue allows users to place virtual furniture in their homes via augmented reality.

All you need is a smartphone and a copy of Ikea’s catalogue. This allows you to see what any piece of Ikea furniture looks like in your home. Users just have to place the printed catalog in place of where they’d like to see the furniture, scan it with the IKEA catalog app on mobile devices, and choose a product—with the help of augmented-reality, the app would show what products would look like in place of the physical catalog.

The app also lets you experience the scale of the objects in relation to your living space, as you can see in the video below.


AR applications:

  1. Pocket Tutor
  2. Earthfall
  3. Color Teacher Pro
  4. Glizz Collect
  5. My Own AR
  6. Lake of the Woods Golf Course
  7. Dollar Dance!
  8. Coptar for AppBlaster
  9. Cadbury Dairy Milk
  10. Pioneer AR Experience
  11. Lnd Design
  12. Rio Red Decade
  13. Pan Kulka
  14. Tek Recon: Advanced Battle Systems
  15. AR Merch
  16. Pigmy Pets

Prepared by:

AR23D Studio
3D Augmented Reality Solutions


AR Weekly Digest N.43

1.Microsoft Patents Augmented Reality Glasses for Xbox One

According to recent Microsoft’s patent application, the company may be working on its own pair of augmented reality glasses for Xbox One. The new patent describes augmented-reality glasses and a method for matching players via the glasses.

According to the patent, the augmented reality specs receive “eye-tracking information, depth information, facial recognition information, potential player head-mounted display device information, and/or potential player voice data”. Once both players have signed in, it’s game on. The device will even calculate how much room you’ve got, and suggest a suitable game based on your surroundings.

This isn’t the first time we’ve heard about glasses for Xbox. A 56-page document describing Xbox 360 successor leaked in June 2012. Among other interesting features it was describing Project Fortaleza glasses for Xbox that would work over Wi-Fi or 4G.


2. How Augmented Reality Will Transform Sports

Oakland Raiders punter Chris Kluwe is a gay rights advocate, a video game expert and the author of a new book. But if the eight-year veteran’s bold predictions for augmented reality come true, you’ll also know him as the NFL’s first Google Glass Explorer and resident tech evangelist.

He spoke to FORBES on his Wednesday off-day from summer training camp to explain how he’s been able to film some of the action there and detail how he thinks augmented reality like Glass will transform football and all of sports.

Video filmed from player’s point of view can give a much more visceral feel for the speed and intensity of top-level football in a way we can only rationalize from a television broadcast’s wide angles.

“You can see the rush coming in, what it’s like going down the field,” he says. “That’s the revolutionary part. When you have the view of running down the field with 21 other guys all moving at real time, that first person perspective, no one has gotten that sense before. That’s what people want. The speed of the game, how chaotic it is.”

Kluwe says, athletes will be recording their every move in future. “Sports will look completely different,” he argues, as athletes will receive in-game information over their devices while recording their every look and move for later analysis. In Kluwe’s future NFL, players will wear clear visors that that can project to them the next play to run as they are getting back into position from the last one. Quarterbacks can get a flashing color when a receiver is very open or which area is about to become a good place to look. Running backs could be alerted that a new path to run has just opened up.



3. National Bank of Kuwait Gives 360-degree Augmented Reality Yacht Tour

National Bank of Kuwait is holding contest with a yacht as main prize. To attract customers, Bank is giving a 360-degree augmented reality tour of an Azimut Yacht that can be accessed by scanning an image with the Snipp Khayal mobile app. Offering virtual tours could help consumers get a better idea of products they cannot see and touch right away.
“Few people probably have been on a yacht like this and therefore, giving them a virtual experience of what it feels like to own one will spur participation,” said Atul Sabharwal, cofounder/CEO of Snipp.

The ad features an image of a 40-foot Azimut Yacht and a QR code provided that takes consumers to either the App Store or Google Play to download the Snipp Khayal app if they do not already have it installed. Consumers are automatically entered in the contest to win the yacht by scanning the image and viewing the inside of boat.


4. Listen to the Music While Your Ice Cream Softens

“Just as wine needs to breathe, Häagen-Dazs® ice cream needs to soften for a few minutes after you remove your carton from the freezer,” says Häagen-Dazs ad.

Häagen-Dazs wants to ensure that you’re able to taste all of the premium ingredients and craftsmanship that has gone into each tub of their ice cream. Therefore Häagen-Dazs has announced their first augmented reality app that will help you to understand the exact amount of time needed to prepare their ice cream in order to get the full effect in terms of flavor and consistency.

Häagen-Dazs Concerto Timer features two-minute-long music concertos – the performance of Bach Inventions No. 14 played by a violinist and cellist. Watching the concertos makes it easier to hold yourself back from the ice-cream while it softens.


5. Portsmouth FC brings AR to Matchday Programmes

Portsmouth FC are introducing augmented reality into the matchday experience for the 2013-14 season. Via a partnership with Navigate Digital and Blippar, Portsmouth fans will have the opportunity to view interactive video content from their matchday programmes.

Portsmouth have promised “exciting video content that is planned to run throughout the programme for every home league game this season”. We haven’t seen any examples of what Portsmouth FC are planning yet, so we can only guess what we will be able to see.

Though the stadium doesn’t offer full Wi-Fi connectivity yet, the content will work on supporters’ mobile or tablet devices when connected to a Wi-Fi network outside of the stadium, or inside of the park depending on their network availability,” said Engagement manager at Portsmouth FC, Micah Hall, commented.


 AR applications:

  1. Häagen-Dazs Concerto Timer
  2. The Brain AR App
  3. MagnaColor
  4. Life of a Monarch Butterfly
  5. Two Left Feet 
  6. WakingApp AR Dinosaurs
  7. WakingApp AR Ocean
  8. MallFinder
  9. eFlyAway
  10. Spirituals
  11. LocalEatz
  12. viaTheater
  13. LocatePark
  14. Just Real JR
  16. HospNearBy
  17. bOOkstOres
  18. Brantwood
  19. Augmented Ideas Showcase
  20. Fevermix AR
  21. Toyota PH
  22. Bratz Action Heroez
  23. Sound Objects
  24. EverQuest Worlds
  25. PaleoAR
  26. KiCK! TV
  27. xpinta
  28. 123Bim Mobile HD
  29. EVar
  30. Augmented Catalogue
  31. Zombie Deer Hunt 3D
  32. Ennis Prismo

Prepared by:

AR23D Studio
3D Augmented Reality Solutions



AR Weekly Digest N.42

 1.Augmented Reality Job Search App from Nokia


Have been missing really useful AR applications? Have a look at JobLens – a Windows Phone 8 app that helps users search for jobs near their home. The app uses augmented reality to show the user exactly where the job is in relation to their current location, and display information about the company. It will also access your social media profiles – including LinkedIn, Facebook, Twitter and Windows Live – to check out whether any of your friends are connected with a hiring manager at any available jobs. Finally, JobLens allows easy resume sharing via Microsoft SkyDrive account, and if application is successful, JobLens can provide users with directions to the interview.

Nokia hopes that their app could eventually end up as shaping the future landscape of job hunting – we’ll see! To do so Nokia partnered with a start-up incubator Entrepreneur First in London. At an launching event in London, Nokia gave 30 graduates that have recently completed Entrepreneur First’s accelerator programme and formed 11 start-ups valued at £15m a detailed overview of the JobLens app, and challenged them to build new businesses.

“We want to challenge these young minds to imagine how JobLens can be enhanced and refined to address UK unemployment, a challenge that unfortunately all too many countries are combating,” said Nokia’s Bryan Biniak.


2.Sony Unveils 3D HMD for Endoscopic Surgery

Sony has its 3D head-mounted display on the market since 2011. All previous products were just cool entertainment gadgets for watching movies and playing games. But the new HMD is volunteering to act as the viewing end of medical endoscopes.

Hirai and Co. have just unveiled what amounts to a retooled HMZ-T2, dubbed the HMM-3000MT, which helps surgeons peek inside a patient’s body in 2D or 3D – the latter of which is said to improve precision by providing better depth perception.

This new HMD is fitted with 0.7-inch (18.0mm diagonal) OLED panels (1280 x 720) as its sibling, but compared to HMZ-T2 it provides better comfort. It has been designed to provide balance when the user wears it in a standing position, while the cushioning at the forehead and on the top of the head provides comfort even when worn for long periods of time.


3.Google Invests in Himax Display Inc. – the Glass Chipmaker

Google Inc. is investing in a Taiwanese microchip maker that makes chips used in its Google Glass. When the deal closes, Google will own a 6.3 percent stake in Taiwan-based Himax Display Inc., (HDI) a subsidiary of Himax Technologies, Inc., though it could own up to 14.8 percent if it exercises the right to make an additional investment after one year. At this point, Himax Technologies owns 81.5 percent of HDI and says it will remain the subsidiary’s majority shareholder. Other investors include KPCB Holdings, Khosla Ventures, and Intel Capital Corporation.

Funds from Google will be used to make production upgrades so that HDI can roll out more LCOS chips and modules used in head-mounted displays like Google Glass, heads-up displays (HUD), and pico-projector products.

The deal is expected to close this quarter.


4.Elements 4D – AR Chemistry Learning Kit by DAQRI

DAQRI has been known for developing augmented reality technology for enterprise applications. The company has also developed applications for the education, medical, and industrial manufacturing sectors. On July 24 DAQRI launched its first consumer-focused product by way of a Kickstarter campaign.

Elements 4D is an interactive chemistry learning kit that consists of a set of laser-etched wooden blocks illustrating a different chemical element on each and an augmented reality mobile app which utilizes smartphone and tablet cameras to view and interact with the blocks.  Beaming the app’s viewfinder onto the blocks instantly transforms them into 3D representations of that element. The app also allows students to combine the elements from the periodic table by putting wooden blocks one next to other to create chemical reactions and new molecules in the virtual space. For example, touch a hydrogen to an oxygen and the viewer will see a chemically correct water molecule displayed on their screen.

For better understanding watch the video on Kickstarter.


5.Google Glass Vulnerability

Google’s ambitious augmented reality glasses have yet to be officially launched to the general public and they have already been hacked. It has been hacked by a relatively low-tech tool: QR codes.

Researchers from Lookout Mobile found out that they could use QR codes to connect Glass to a rogue WiFi network, thereby giving them access to the device’s various features and the information that it stores. The QR codes also showed themselves capable of crashing Glass entirely, forcing users to reboot their device before they could use it further. Such QR codes can be placed nearly anywhere (i.e. even t-shirts with these codes could create a problematic issue for Glass users).

According to the leading security firm Symantec Google’s Glass is also susceptible to attacks that are not based on QR codes. Symantec notes that Glass could be compromised through the names attributed to WiFi networks. Fo example, a user may set his preferred network as he has at home.This means that user’s device will try to connect to this network no matter where it is. A hacker can easily respond to the probes sent out by the device to find its preferred network by posing as the network and offering WiFi connectivity. Once connected, the hacker has access to the glasses.

Lookout Mobile as well as Symantec immediately reported their findings to Google in order to help the company develop some security features.


 AR applications:

  1. Our Discovery Island: Phonic Tricksters
  2. Belgrade Talking
  3. Adristorical Lands
  4. Real Maze -3D Augmented Reality Maze Game
  5. AmazingAR
  6. PrintMedia
  7. AR Mercedes-Benz RUS
  8. Kahala Associates Real Estate
  9. SeeMore Interactive
  10. Sentinel AR
  11. ARtours
  12. Marel Portioning
  13. Zappie
  14. iRoom
  15. MyStache
  16. Augmented Reality Showcase AdSugarMedia
  17. Nico
  18. ImovelClass-RA
  19. Shoot the Fokkers
  20. 3D Pistol
  21. Stage3D
  22. Darts Augmented Reality App
  23. Jellyfish Downpressor – Free Augmented Reality Game
  24. Finger Shark – The Hungry Interactive Shark Tank
  25. METAXA SUNTONIC kokteilis
  26. The World Games 2013 Cali
  27. POP LOCK ROBOT: Augmented Dancing
  28. Repentir Flatiron
  29. SADASI Mérida AR
  30. Treek
  31. Cardino Cards with Video
  32. Ocutag Snap

Prepared by:

AR23D Studio
3D Augmented Reality Solutions


[Forbes/UA] Interview with CEO of AR23D Studio. Augmented Reality.

Eugene Sysoev and Andrew Kolodyuk’s Venture fund invested  up to  $1 mln into a company called Augmented Pixels(ex-AR23D Studio).

Vitaliy Goncharuk, CEO, AR23D Studio

Today Venture Fund AVentures Capital announced the acquisition of a share of the Odessa startup, Augmented Pixels formerly known as AR23D Studio. “The fund has paid  up to  $ 1 million for 25% of the company”, said one of the participants of the deal. Augmented Pixels develops augmented reality technology. This market is still in its initial phase of development, but analysts from ARChart research firm predict that in 2014 its volume will exceed $1 billion.

Founder and co-owner of Augmented Pixels, Vitaly Goncharuk told Forbes about his business and future plans:

– What is the history of the company?

– In 2003-2004, I worked as a programmer and project manager in the IT-company, Shape Services AG, in which I invited  a lot of my friends and classmates. Then I left the IT-sector and worked in finance. In 2009, I decided to return to IT and financed several startups. Among them, there was a project on semantic analysis which entered the top 10 of the first Moscow TechCrunch, a project on augmented reality AR23D and several other startups.  AR23D became successful. One of my partners developed a game called AR Basketball; on the basis of this game we started developing a separate company that was engaged in augmented reality. In 2011, we received a number of interesting orders and became profitable. Based in Odessa, our team consists of ten highly-skilled  specialists, plus a few freelancers.

– What Technologies of Augmented Reality do you develop?

– Augmented Reality is a combination of reality and virtual elements. There are two main areas: mobile applications and B2B-solutions for retail. We focus more on the mobile area because these solutions easily find their way into mass production and can be sold worldwide. Nevertheless, we develop specific products for B2B as well.

ar panor

– What specific solutions do you have in your portfolio?

– The first major order we received was in 2011 from the periodicals in Saudi Arabia. They were publishing augmented reality markers in magazines. By pointing a tablet or a smartphone at a marker, you could see a three-dimensional model or a video of the goods advertised. Later we have created an augmented reality browser GlorAR, which allows you to bind virtual 3D-objects to specific GPS-coordinates. We can place this model anywhere on the street near the monument or in the mall. Using mobile gadgets all users will be able to see it there. Third our product is AR Panoramas, this solution allows you to show a panorama of objects or the environment in augmented reality. For example, you can take a photograph of an interior of a car and then using our product show it on the tablet to users who will be able to feel themselves inside the car and allow them to look around. This solution is especially in demand by sales companies and real estate agencies. Our main focus is on games for mobile devices. 

– How do you play the game with augmented reality? What is the physics of the process?

– For example, in one game a dragon is flying around you. If you point the tablet at the wall of the room, the dragon will be flying with a background of this wall, responding to the movement of the screen, growling when you press on it and so on. Using special algorithms, our product analyzes the surroundings and finds key points. When you move the device, the software keeps track of its path and automatically changes the picture. As a result, you have a feeling that an object that is on the screen is in the same room as you and responds to your movements.

Screen Shot 2012-09-22 at 3.21.18 PM

– What markets do you work with? Who are your customers?

– We have no customers in Ukraine and Russia. It is very difficult to explain to someone here what Augmented reality is. Due to this, expenses for attracting customers are very high. Now that we have changed our orientation towards the mass market, we will work through the AppStore and Android Market. We have 5-6 B2B-customers the U.S., Europe and Middle East. Our key customer is the American GPIXA, owned by the founders of the Kerner Group.

– Were you intentionally looking for an investor?

– When a company becomes profitable so quickly investors come themselves. We were looking for interesting contacts and partnerships. AVentures Capital proved to be very adequate, they have necessary competencies. 

– Did you raise money from local and international investors through this fund?

– Yes. Managing directors Andrew Kolodyuk and Eugene Sysoev will enter the board of company directors. In addition, we have been discussing the next round of investments in 2014 with more than ten international venture capital funds.

– What are the prospects for augmented reality market?

– Most analysts predict that in the next few years the market will show growth of up to two to three times per year. High quality applications have finally begun to appear on the market and are available to ordinary users. A second important trend is the development of special devices for augmented reality, in particular, Google Glasses.

-You are saying that you expect to occupy 10% of the global market of augmented reality in your niche. Which niche do you have in mind?

– We aim to get a 10% share from the whole market of mobile augmented reality. Plus we plan to gain a certain position on the market of B2B-solutions in the real estate and retail.

Links and references:

AR23D Studio   –

Vitaliy Goncharuk –

Aventures  Capital  –

Original interview (Ukrainian language) in Forbes/Ukraine Magazine can be found here

Future belongs to Augmented Reality and 3D interfaces

italiy Goncharuk, CEO, AR23D Studio

In 2001 I was working on my first start-up for mobile phones, when the market of smartphones was just emerging, and I heard a lot of pessimistic remarks, such as “Who will be willing to have such big phones?” or “Why do we need smartphones when we have computers?”

After the mass release of Nokia, and even more with iPhone release no one asks such “stupid” questions anymore – everyone makes profit :=)

It happened that in 2010 I became a co-founder of the company in Augmented Reality sphere, where AR Glasses are the main long-term “hardware” trend that can bring a real explosion of profitability and the mass market, which will replace the smartphone market.

While working in this market I got a sense of déjà vu – I think I heard nearly everything about AR glasses, starting from «Just imagine that everyone will have AR glasses on their faces – it’s so stupid» (today a person can go through the whole day in the Bluetooth headset and conventional glasses and no one sees a problem in this) to “I’ll not believe that glasses will be cheaper than $500 by 2020» (Vuzix announced glasses for $ 500 in 2013, Google will probably release its own ones even cheaper).
And moreover, I hear this from people who are not far from technology, but from IT investors and founders of IT-companies that develop software for mobile phones.

In this situation there is nothing else to do but go on developing products and technologies ;=)

After all It will take only 1-2 years till AR Glasses will functionally substitute smartphones and will be sold for $200-300 each.

In connection with this, we expect a boom in Augmented Reality applications (binded to the space, objects, location and user’s movements), including both the creation of new services and games, and a redevelopment of the existing applications to comply with their specifications – 3D interface, as in 3D glasses almost all existing applications with 2D interfaces will look at least absurd and awkward in the environment.

AR23D Studio – Augmented Reality Solutions
Vitaliy Goncharuk

Augmented Reality: forget about markers!

italiy Goncharuk, CEO, AR23D Studio

While communicating with investors and  journalists last year, I could not help noticing their interest “… BUT partly mixed with pessimism” regarding the Augmented Reality sphere.

This is primarily due to the “gap” between the beautiful concepts and the lack of commercially successful solutions and companies on the market (gaming, B2B, etc.).

The technological reason for the lack of commercial results is that almost all solutions up to 2012 were based on markers (including markers-“pictures”, i.e. markerless).

But the biggest problem of the marker – the user does not want to waste time on printing it out!

No matter how beautiful and of high quality is the solution you create and how much money you invest in the marketing – everything comes down to the problem of markers – no one wants to print anything 🙁

Because of this issue the Augmented Reality solutions with markers had their “user value” only in very narrow segments, such as additional interactive “layer” of advertising in printed magazines or btl-campaigns.

In all other spheres such solutions received good reviews during test demonstrations, but didn’t show any serious business results.

That is why the reputation of Augmented reality has been damaged in the eyes of investors.

What has changed in 2012?

Beside the Augmented Reality solutions with markers there are two other basic technologies (more complex to implement than the recognition of “markers”), which potentially can be used – it’s SLAM and AR, working on sensors (gyro, accelerometer, compass, gps).

Their advantage is that in order to use applications based on these two technologies, the user does not need to print anything.

Just launch it and nothing more!

And In 2012 AR industry got two technologies for mobile phones that can be used – it’s SLAM, integrated into the SDK from Metaio and the platform GlorAR (AR based on sensors from AR23D Studio).

It was also announced that Dekko was going to develop the SLAM technology and games.
All experts definitely agree that SLAM is the ideal technology for the Augmented reality, but for the moment everything that is on the market doesn’t work or works badly.

My colleagues and I, for example, weren’t able to start any of the games based on SLAM neither at home nor in the office – it could be used only under some specific conditions.

So our forecast – in the next 2-3 years we see AR solutions mainly based on platforms similar to GlorAR – i.e. mix of SLAM and sensor-based AR (we are seriously working on SLAM too, but have not decided to release any market product yet – too many restrictions in the use of the technology to satisfy users expectations for now).

With the significant increase of mobile phones power and the appearance of glasses the new “era of SLAM” will start, but only those will benefit in it, who will be able to create content on the basis of existing technologies and platforms in the next 2-3 years.


No doubt the markers have played their role in the development of Augmented Reality, but they weren’t lucky – they need to be printed. The second reason of their unpopularity – the absence of common AR browser on mobile devices.

That’s why in the next 2-4 years we should expect commercially successful projects in the sphere of Augmented Reality only on the basis of SLAM and AR, based on sensors.

You wonder if markers can come back?

Yes, they can, but only with the creation of common (i.e. pre-installed) AR browser on mobile phones and glasses. But in any case, the use of markers will remain limited.
This is the reason we suggest all journalists and investors to have a closer look on AR technologies and platforms, such as SLAM and AR, based on sensors, and in particular on those that can be easily ported on Google Glass etc.

AR23D Studio – Augmented Reality Solutions
Vitaliy Goncharuk

AR Weekly Digest N.9

This digest I would like to make even more fun so I will fill it with videos about AR, but first I would like to pay everyone’s attention to the competition our studio is taking part in – Augmented Planet Readers Choice Awards 2012. We have nominations in three categories:

  1. GlorAR as Favourite reality browser of 2012
  2. Bugs Mayhem as Favourite AR app
  3. AR23D as Favourite Platform for Development

If you have time and will we will be glad you to vote for us. All voters will be entered into a prize draw to win a Kindle Fire.

And now videos:

1) This is how Google Glass Team plans to see the nearest future

2) This is the possible future for the use of AR in education

3) At CEATEC 2012 Pioneer has showed off the production version of its AR HUD. It is, as its name implies, an augmented reality navigation unit that shows you where to go using a front-facing camera and a variety of systems. The head unit recently became available in Japan

4) EPFL scientists are developing another prototype of a pair of “augmented” glasses. Wearers will be able to read messages, look at agendas and receive a variety of information directly on the lenses.

5) Ford uses Augmented Reality in its marketing campaign

6) Google has released more footage snapped with it’s Project Glass glasses, this time from the behind the scenes at the DVF runway during New York Fashion week (which was covered in previous digest).

New AR applications:

  1. WRC 3 – Augmented Reality Experience  
  2. Shotgun 3D – Augmented Reality
  4. NerdHerder for iOS
  5. Beam me up 
  6. Zenescope AR
  7. Brophy ViewAR
  8. VirtMedia
  9. What kids want
  10. Collect Fish  
  11. Virtual Shot 
  12. Bann3R
  13. CTT Filatelia
  14. Sumer AR 
  15. Areca Design AR 
  16. Borders College 
  17. I live Umbria
  18. The Official Bath App
  19. App2Find
  20. Around Porto 
  21. BL Mobile Banking 
Prepared by:
AR23D Studio
3D Augmented Reality Solutions

Bugs Mayhem – Augmented Realiy Game for iPad and iPhone

September 20, 2012 – gaming department of AR23D Studio released its first game “Bugs Mayhem” based on  Augmented Reality Technology.

Realistic approach and the quality of Augmented Reality will stir your imagination – this game stands out due to a higher level of technology used in it comparing with all other games you have played before.


We are not going to describe technological features – just download the game and find out yourself!

The game will definitely catch your attention from the first second.

In fact, we would like to ask you not to through your iphone/ipad at insects – even though they look real, they are actually virtual ! (we warn everyone because during the testing stage some users were throwing their ipads at insects instead of shooting them).

“Our company has released the first game in the sphere of Augmented reality which doesn’t compromise the look and the quality and which doesn’t have simplifications due to which Augmented reality has been considered nothing more than a pretty idea for a long time.
In “Bugs Maybem” you don’t need to type or set up anything – just start up the app on your iPhone or an iPad and you’ll find yourself in the world of Augmented reality.
You have the chance to see the world the way our team sees it!
We are sure that our browser GlorAR and the game “Bugs Mayhem” based on it represent a completely new approach toAugmented Reality high quality apps.

I would also like to as sure you that soon enough we will please our users with new great apps with Augmented Reality,” says the founder of AR23D Vitaliy Goncharuk.

Game «Bugs Mayhem» is a shooter based on Augmented Reality technology – GlorAR. Quality and realistic features of the game are so high that some users threw their gadgets at insects instead of shooting them during the testing of the game :=)

Media links:

Download(Appstore – iPad 2, 3, iPhone 4+):


Additional info: 
AR23D Studio is a comany founded in 2010. It owns  technologies and products in the field of Augmented Reality (with and without markers), among which Augmented reality browser, games, applications for commerce purposes of showing products in 3D.