AR Weekly Digest N.18

1) Mitsubishi Electric intends to visualize 3-D maintenance instructions for service technicians 

Mitsubishi Electric and Metaio has developed a maintenance assistant application using optical object recognition and tracking augmented reality technology. This app is a part of MeSync enterprise mobile program for contractors and independent sales representatives, which intends to bring them together in order to become more efficient while working at the same task.

MeView is an iPad application that should facilitate regular or scheduled maintenance to a system or unit. It overlays the real-time camera view with step-by-step directions on the corresponding real world elements.

This kind of experience is the future of real-world interaction. No more product or instruction manuals- everything would be at your fingertips, accessible right from your mobile device.


2) McDonald’s Augmented Reality

Have you ever wanted to take a virtual journey into where the specific hamburger you are going to eat emanates from? Now you can! New ‘behind the scenes’ app from McDonald’s transports you to the cattle farm, pickle ranch or waterway from which the ingredients in your burger were sourced through impressive animated augmented reality.

If you are an Australian, you can download the free app to your iPhone, iPad or iTouch and try it yourself.

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TrackMyMacca’s app scans the packaging of your burger, fries or other product, and in an impressively-transparent use of the company’s supply-chain data it presents the origins of the ingredients based on the user’s location. DDB Australia’s creative director, Nick Pringle, says of the project that involves specially-printed packaging: “When a project involves changing more than 150 million pieces of packaging, you know it’s going to have an impact.” McDonald’s is clearly attempting to fight back against critics and the perception that the ingredients used in their meals are of an average standard and indeterminate origin. It is another attempt from the fast food chain to be seen to be more socially responsible and nutrition-conscious.

McDonald’s Australia’s chief marketing officer, Mark Lollback, adds: “As a business we’re incredibly proud that over 90% of our food and packaging needs are met right here in Australia. This app is another way for us to share this with our customers, putting them in the driving seat and allowing them to see for themselves where our food comes from and what happens on its way to their plate.” TrackMyMacca’s will work on select menu items in all stores across Australia from 16 January until 30 June 2013.


3) Seat showcases Leon in Augmented Reality App

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From 14 January 2013, anyone entering a SEAT showroom will be able to take a glimpse into the future, thanks to an amazing new augmented reality experience that uses the revolutionary Blippar app.

The free app uses the camera of an iPad, iPhone or Android-based tablet or smartphone to bring the new Leon to life right before the user’s eyes using cutting edge augmented reality (AR) technology. When the device’s camera is pointed towards a current generation Leon on the showroom floor, the Blippar app overlays facts, images and video about the forthcoming Leon, demonstrating the new car’s highlights and improvements in a totally new way. When you point the device’s camera at Blippar markers, called ‘blipps’, placed around the car triggers facts and images relating to the specific parts being viewed. Point it towards the ‘blipp’ on the bonnet, and an image of the new SEAT badge on the front of the forthcoming Leon appears on screen; move the camera slightly to the left or right, and you will learn about the new Leon’s full LED headlamps.

As well as experiencing the optional full LED lights on the new Leon, users will be able to get interactive with all kinds of exciting new features, including its full colour infotainment unit, its startling cabin quality and design, its improved boot capacity, and its exceptional performance and economy statistics across the range. “Given the advanced technology in the new Leon, the augmented reality experience is a perfect way for our customers to have a shared experience with our dealers in the showroom,” said SEAT Head of Marketing Chris Stevens.


4) MannVis Welding Helmet brings Precision Welding to New Heights with the Help of AR Technology

Screen Shot 2013-01-23 at 12.45.35 AMThis new system dubbed ‘MannVis welding helmet’ has brought precision welding to a whole new level of precision with its 100 million to 1 contrast ratio in 3D. This means welders who use the technology will now be able to see their work with an incredible level of detail that no human eye alone can duplicate. This is due to the key implementation of augmented reality technology which helps guide the welder to a more precise welding job.

This technology is not just limited to helping only experienced welders do a better job when it comes to trickier welding tasks but also can be quite useful to teaching students some useful welding techniques which could help them further develop their skills.

All of this is possible due to the incredible contrast ratio used in an augmented reality view that allows the welder to take advantage of inhuman detail as the welder works. This is yet again another great example on how augmented reality technology is propelling us into a new age!


5) A Man’s Stroll in Seville Turns into an Augmented History Lesson

A man’s stroll in Seville, Spain turns into a pleasantly surprising history lesson as he is thrown back into 15th century Spain. During his tour he is confronted by a young man pleading on behalf of Spain’s celebrated writer, Miguel de Cervantes (1547-1616), who was being carted off to jail after being accused of embezzling money in his position as a tax collector.

Through the use of state-of-the-art video glasses, an iPhone, earphones, and a nice pedestrianized centre to stroll through, this man was able to experience an augmented walking tour thanks to augmented reality technology.

In this augmented stroll the iPhone was used as a key component of the Past View experience. What this meant was that those on the tour are able to use iPhones to activate the GPS with the press of a compass key at each Past View plaque that they encounter. They are then immersed with intriguing information starting with an introduction and then a video of a re-creation from the “bygone times”. Throughout this visual experience those on the tour are experiencing augmented reality first hand.

All of this to say that augmented reality technology has basically saved us from the hassle of creating a time machine as well as “Looper” like dilemmas.


6) Augmented Reality Tech Given Away to Brands Thanks to HP’s Autonomy

Screen Shot 2013-01-23 at 3.08.12 AMThousands of small and large brands took advantage of HP’s free augmented reality technology for over a year now as HP only now is planning to monetize their platform.

According to, HP bought Autonomy in 2011 as part of its move into marketing software and services. After the purchase, HP offered beta access to technology platforms at no cost and Autonomy’s decision to give away Aurasma for free for so long is not exactly what we would consider as the norm. With this in mind, in November, HP announced it was writing off 80% of the 10.3 billion it had paid for Autonomy, citing problems with Autonomy accounting.

However, as some may see this as not the most forward thinking choice, through this decision HP’s Autonomy has been able to receive some assistance in promotion of the technology with big brand names such as Universal. They were also able to form relationships with an impressive array of brands.

So what does this mean for the augmented reality community? Thanks to such decisions as this one, not only have brands gained awareness but our augmented reality technology fan base has probably grown a bit bigger.


7) Qualcomm CEO not a fan of wearable augmented reality

Screen Shot 2013-01-23 at 3.23.31 AMQualcomm is a big player in the smartphone space and it is at the forefront of augmented reality technology, but CEO Paul Jacobs is not a huge fan of wearable augmented reality gear. He has shown interest in augmented reality in the past, but recently noted his disdain for wearable augmented reality devices, such as  glasses. “I spent a lot of time on glasses at one point,” he said. “And the issue for me is that the ones that were very immersive I would get a headache from.”

Qualcomm will focus on smart watches rather than futuristic goggles. A few smart watches were showcased at CES and the concept could finally start to take off this year, but there’s still a lot of teething problems to work out. Company believes that a smart watch can provide consumers with the features they enjoy without the risk of causing any discomfort for them.

New AR applications:

  1. AR Panoramas – 3D Augmented Reality Panoramas
  2. userX
  3. iMaden
  4. MuseARt: Audioguides for Museums
  5. LiveBooks
  6. Pow Wow HI
  7. Tap2C
  8. e-solutions RA
  11. ISG+
  12. SKAG AR
  13. Virt. Washroom
  14. Le Grand – AM VIEW 3D
  15. Goalkeeper (Augmented Reality)
  16. JuJuBox
  17. Yuanmingyuan
  18. BzAR
  19. Memphis Jookin G2G – AR Dancer
  20. i4reality
  21. onSpot
  22. SAB Play
  23. Places Extreme
  24. New YeAR Sputnik
  25. Coral RKV
  26. Blocks Up Reality
  27. YUP AR
  28. JohnnysPizza

Prepared by:

AR23D Studio
3D Augmented Reality Solutions

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